STUDYDRIVE
2023
DESIGN SYSTEMS
UI
RESEARCH
DESIGN SYSTEMS
UI
RESEARCH
PROJECT OVERVIEW
PROJECT OVERVIEW
Studydrive is an e-learning platform dedicated to university students in Europe, we not only help provide study material, but we also connect different communities and help them find career opportunities.
Studydrive is an e-learning platform dedicated to university students in Europe, we not only help provide study material, but we also connect different communities and help them find career opportunities.
THE PROBLEM
THE PROBLEM
Being dedicated to a young adult audience, we noticed that nowadays there is a rapid and constant change in trends, forcing us to maintain an updated knowledge of our users, which is why not only the platform must evolve in its features, but also in how it is presented visually.
Being dedicated to a young adult audience, we noticed that nowadays there is a rapid and constant change in trends, forcing us to maintain an updated knowledge of our users, which is why not only the platform must evolve in its features, but also in how it is presented visually.
DESIGN PROCESS
DESIGN PROCESS
Empathising: Understanding the needs and perception of students towards trends.
Sketching: Discovering and defining a visual style that is appealing to students
Wireframes: Create the first wireframes and test them on current users of Studydrive.
Launch: After launch, we kept contact with real users to know the performance of the new website.
Empathising: Understanding the needs and perception of students towards trends.
Sketching: Discovering and defining a visual style that is appealing to students
Wireframes: Create the first wireframes and test them on current users of Studydrive.
Launch: After launch, we kept contact with real users to know the performance of the new website.
THE USER
THE USER
By the time I was working on this project during 2023, we noticed that one of the trends that our users were most interested in was Y2K fashion. What is Y2K? It's more than a fashion trend, it's a celebration of the daring, futuristic, and sometimes quirky style that defined the early 2000s. Inspired by the promise of a new millennium, it's packed with metallics, playful accessories, and techy details that feel forward-thinking but with a retro charm, but why this trend came back? We asked our users and these were the answers:
By the time I was working on this project during 2023, we noticed that one of the trends that our users were most interested in was Y2K fashion. What is Y2K? It's more than a fashion trend, it's a celebration of the daring, futuristic, and sometimes quirky style that defined the early 2000s. Inspired by the promise of a new millennium, it's packed with metallics, playful accessories, and techy details that feel forward-thinking but with a retro charm, but why this trend came back? We asked our users and these were the answers:
Nostalgia
Y2K taps into a sense of nostalgia, appealing to those who experienced the era or those who are drawn to its unique aesthetic. It brings back memories of the early 2000s, making it emotionally resonant.
Y2K taps into a sense of nostalgia, appealing to those who experienced the era or those who are drawn to its unique aesthetic. It brings back memories of the early 2000s, making it emotionally resonant.
Resurgence
Trends often cycle, and the revival of Y2K shows its enduring appeal. Its return to the forefront of fashion demonstrates its significance in modern style.
Trends often cycle, and the revival of Y2K shows its enduring appeal. Its return to the forefront of fashion demonstrates its significance in modern style.
Creativity
Y2K is known for its bold and experimental combinations of colours, patterns, and textures. It encourages self-expression and creativity in fashion choices.
Y2K is known for its bold and experimental combinations of colours, patterns, and textures. It encourages self-expression and creativity in fashion choices.
Sustainability
Thrifting and upcycling are central to Y2K, which aligns with the current emphasis on sustainable and eco-friendly fashion. Reusing and repurposing old clothing is an eco-conscious choice.
Thrifting and upcycling are central to Y2K, which aligns with the current emphasis on sustainable and eco-friendly fashion. Reusing and repurposing old clothing is an eco-conscious choice.
SKETCHING & WIREFRAMING
SKETCHING & WIREFRAMING
After our user interviews and research about the Y2K aesthetic, it was time to gather inspiration through mood boards and everything we can find online.
After our user interviews and research about the Y2K aesthetic, it was time to gather inspiration through mood boards and everything we can find online.
LAUNCH & RESULTS
LAUNCH & RESULTS
Considering that this project had to be carried out in a limited period of time, the results were overwhelmingly positive, not only in the number of current accounts activated, but also in the image perception of users. Out of our current client base, 35+% of them activated their new Current Account within the first month since launch,
Considering that this project had to be carried out in a limited period of time, the results were overwhelmingly positive, not only in the number of current accounts activated, but also in the image perception of users. Out of our current client base, 35+% of them activated their new Current Account within the first month since launch,
35%
New Account Activations
New Account Activations
New Account Activations
90%
First time purchases
First time purchases
First time purchases
92%
Positive NPS
Positive NPS
Positive NPS
IF YOU HAVE A PROJECT IN MIND, A
QUESTION TO ASK, FEEDBACK TO SHARE,
OR AN EXCITING OPPORTUNITY TO
EXPLORE, LET'S CONNECT AND TALK:
vegafuentes.francisco@gmail.com
FV 2025©
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IF YOU HAVE A PROJECT IN MIND, A
QUESTION TO ASK, FEEDBACK TO SHARE,
OR AN EXCITING OPPORTUNITY TO
EXPLORE, LET'S CONNECT AND TALK:
vegafuentes.francisco@gmail.com
CONNECT
FV 2025©
BACK TO TOP