Y2K Redesign
My Role
Web & App UI Designer
Positive NPS
96%
Timeline
Q2 2023
Overview
Studydrive is an e-learning platform dedicated to university students in Europe, we not only help provide study material, but we also connect different communities and help them find career opportunities.
The Problem
Being dedicated to a young adult audience, we noticed that nowadays there is a rapid and constant change in trends, forcing us to maintain an updated knowledge of our users, which is why not only the platform must evolve in its features, but also in how it is presented visually.
Design Process
Launch
The User
By the time I was working on this project during 2023, we noticed that one of the trends that our users were most interested in was Y2K fashion. What is Y2K? It's more than a fashion trend, it's a celebration of the daring, futuristic, and sometimes quirky style that defined the early 2000s. Inspired by the promise of a new millennium, it's packed with metallics, playful accessories, and techy details that feel forward-thinking but with a retro charm, but why this trend came back? We asked our users and these were the answers:
Nostalgia
Y2K taps into a sense of nostalgia, appealing to those who experienced the era or those who are drawn to its unique aesthetic. It brings back memories of the early 2000s, making it emotionally resonant.
Resurgence
Trends often cycle, and the revival of Y2K shows its enduring appeal. Its return to the forefront of fashion demonstrates its significance in modern style.
Creativity
Y2K is known for its bold and experimental combinations of colours, patterns, and textures. It encourages self-expression and creativity in fashion choices.
Sustainability
Thrifting and upcycling are central to Y2K, which aligns with the current emphasis on sustainable and eco-friendly fashion. Reusing and repurposing old clothing is an eco-conscious choice.
Sketching & Wireframing
After our user interviews and research about the Y2K aesthetic, it was time to gather inspiration through mood boards and everything we can find online.
Launch
Through the team efforts, we were able to launch the new Global 66 Virtual Card, it not only passed the usability tests with great results, but also the UI of the whole user flow was highlighted as one of the top elements of the project. The top KPI's we had during the first two weeks of launch were:
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